A close-up stylized artwork of a large fish head in vivid blue, purple, and teal tones, with a bright red coral or anemone-like structure at the right side against a dark teal background.

Official Factory Store for Culprit® Lures

Confidence

With every cast.

American-made bass, saltwater and finesse lures — built and tested by the anglers who fish them.

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 MADE IN THE U.S.A.  •  PRO-TESTED LURES  •  * FREE SHIPPING OVER $50  •  CONFIDENCE WITH EVERY CAST  •  

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Culprit (Big Bass)

Culprit (Big Bass)

Riptide (Saltwater)

Riptide (Saltwater)

A smiling Dustin Wilks in a white long-sleeve shirt, gray cap, and sunglasses sits in a boat on the water, holding up a large bass fish hooked on the Culprit Incredi-Frog fishing lure.

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Clearance

Clearance

On Sale

On Sale

Culprit (Big Bass)

Culprit (Big Bass)

Best Sellers

A Riptide Salt and Pepper Mullet lure with detailed scale patterns and small dark spots, photographed on a clean white background.

RipTide Mullet

RipTide Mullet
$5.83
Culprit, Shakin Neko Craw, Rigged.

Culprit Shakin Neko Craw

Culprit Shakin Neko Craw
$6.49
The Culprit Incredi-Frog worm in Bullfrog color on a white background

Culprit Incredi-Frog

Culprit Incredi-Frog
$5.83
The Culprit T-Rex finesse bait in Watermelon Red Core color on a white background

Culprit T-Rex Finesse Bait

Culprit T-Rex Finesse Bait
$5.29
The Culprit Original Worm in Ambrosia color on a white background

7.5-inch Culprit Original Worm

7.5-inch Culprit Original Worm
$6.49
The Culprit Original Worm in Black Shad color on a white background

10-inch Culprit Original Worm

10-inch Culprit Original Worm
$6.49
The Culprit Fat Max worm in Black Shad color on a white background

Culprit Fat Max

Culprit Fat Max
$6.49
The Culprit Fast Vibe reaction bait in Green Pumpkin color on a white background

Culprit Fast Vibe

Culprit Fast Vibe
$5.29
A Riptide Salt and Pepper Mullet lure with detailed scale patterns and small dark spots, photographed on a clean white background.

RipTide Mullet

RipTide Mullet
$5.83
Culprit RipTide Mullet redfish catch - Tom Cannon

Since day one

Built by anglers, for anglers

For generations the Culprit brand has been known for its premium quality and dynamic “fishability” when it comes to catching BIG BASS and other gamefish species. We take great pride in making our soft-plastics here in the U.S.A., and we craft our lures with the pro in mind so ALL anglers can enjoy the best day of fishing.

45+

Years

USA

Made

Millions

Of Catches

Our Story

What The Pros Are Saying

“I’ve wanted a worm like this for a long time — the Fat Max gives me a distinct advantage over my competition.”

Dustin Wilks, @DustinWilksFishing

“I don’t think this lure has ever let me down. The RipTide Mullet is pretty much a sure thing.”

Tom Cannon, @cannonoutdorz

“The Culprit Worm outperforms all others, catching more and bigger bass — every time I tie one on.”

Jonathan Mickler, @JonathanMicklerFishing