New! RipTide Weighted Hook and Jighead

RipTide provides perfectly sized and balanced hook systems for inshore soft plastics. Each designed to increase catches with sharp, stout hooks and the ideal weight to provide the best presentation possible.

New! RipTide Sardine

The Sardine has a weedless body design that is perfectly balanced to provide the perfect live bait action. Featuring a finely detailed soft-plastic body with lifelike scales and ultra-kicking, vibrating tail.


The Culprit 4” Incredi-Frog features “Incredible” easy casting and leg action imitating a fleeing frog! The body has tapered edges and a dense shape to make it heavier and more aerodynamic. The hook pocket enables easier hook-ups and the ribbed belly provides a smoother pull across vegetation.  


The Culprit 5” Incredi-Swim’s oval shape avoids twisting in the fish’s mouth resulting in more positive hook sets. The rings reduce friction in and out of cover and help slip through a bass’ teeth easier allowing for better hook penetration. The tail portion features ultra-kicking tail and a body roll making it look distressed for […]

6-inch Fat Max

The new Culprit 6” Fat Max provides you with another option in your arsenal. It has the same great action and thicker body as your 7” and 9” Fat Max has with the smaller profile to be your new favorite finesse flipping bait. When bass are feeding on smaller fish, the 6” Fat Max is […]

Original Culprit Worm

A proven leader for more than three decades, The Original Culprit Worm has outperformed all others — continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color selections give anglers the extra edge.     Tips & Tricks July and August brings hot water to most of the country.  You […]


  The smaller profile of the Incredi-Slim allows for easy hook-sets and is the ultimate finesse flipping bait. Perfect for Carolina rigging, a shaky head jig, light Texas rig or on a bladed swim jig trailer. While the original Incredi-Craw, with its bulky design, is better in stained water or heavy cover, the smaller profile […]


The Incredi-Punch is designed with one thing in mind — pulling big bass out of matted weeds! Rig it with heavy line, a 1 oz. or larger weight, a big stout hook, then drop it though the nastiest cover you can find.  

DW1 Grub

Th DW1 Grub’s tiny twintail packs some serious punch when paired with your favorite finesse jig. It imitates the naturally smaller northern-region crawfish that most tournament size bass eat. On smallmouth or spotted bass lakes it offers great finesse action for clear and cold water conditions, it’ll swim, scoot and hop perfectly true along the […]

DW2 Chunk

  Designed for great skipping action, DW2 Chunks’s flat appendages also produce a great “deadstick” action for cold water and finesse-type situations. When paired with your favorite small-profile finesse jig, this lure’s rectangular-shaped body allows the bait to swim true on a horizontal plane along the bottom mimicking a crawfish – irresistible to heavily-pressured or […]