New! RipTide Weighted Hook and Jighead

RipTide provides perfectly sized and balanced hook systems for inshore soft plastics. Each designed to increase catches with sharp, stout hooks and the ideal weight to provide the best presentation possible.

New! RipTide Sardine

The Sardine has a weedless body design that is perfectly balanced to provide the perfect live bait action. Featuring a finely detailed soft-plastic body with lifelike scales and ultra-kicking, vibrating tail.

RipTide Baitfish

RipTide Baitfish – now the ultimate combination of baitfish body and matching jighead provides the perfect imitation to catch a wide range of fish in just about any situation!   4-inch, 4-count body, 1-count 3/8-oz. jighead with Premium 3/0 Black Nickel Needle Point Hook

RipTide Mullet

The Mullet features a finely detailed soft-plastic body with lifelike scales and fins. The bait’s ultra-kicking, vibrating tail and perfectly balanced body provide the premium live bait imitation.     The 4 inch and 5 inch Riptide Mullet for Stripers have been a very effective bait for me during the fall striped bass migration for […]

RipTide Flats Chub

RipTide Flats Chub – Culprit Lures – this lure creates a darting, slashing action, mimicking a distressed bait fish in the water.